Google could be forced to sell parts of its $224.5 billion advertising business after the European Commission found that the tech giant had been abusing its dominant position in the sector. The search engine business has been accused of conduct that may have foreclosed rivals and enabled the company to charge high fees for its […]
byteXL, an experiential learning platforms for IT career aspirants, has today announced the strengthening of its senior leadership team with the appointment of four industry professionals. As per the company, these hires will play pivotal roles in driving the company’s growth, fostering innovation, and revolutionizing learning experiences for students across the 100+ institutes that byteXL […]
Zendesk unveiled conversational commerce designed to connect brands with shoppers throughout their digital customer experience (CX) journey in order to provide direct support, marketing, and sales all from within a conversation. “Now that digital is the new storefront, businesses will be able to use conversational commerce, built on our powerful messaging platform, to create a […]
Shemaroo Entertainment Ltd., has announced the appointment of Anuja Trivedi as its chief marketing officer (CMO). As per the company. Trivedi will lead company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives, and strengthening consumer engagement. Trivedi will be reporting to Arghya Chakravarty – COO, Shemaroo – and will […]
Businesses have, over the years, become very adept at dealing with a crisis communications issue. Nine times out of 10 a company stumbles blindly into a situation via a combination of mistakes and, unfortunately, misses opportunities to nip it in the bud. This issue, accidental or not, is likely to cost companies large amounts of […]
Phones4U Billionaire John Caudwell knows all about creating massive cut-through by throwing his content daggers at the media from well-positioned, multiple release points. If it’s just you, or your PA, pitching yourself to a TV booker then that’s all well and good for a one-day story. But it all becomes very predictable if the same […]
When you’re throwing a multitude of blades from velvet sheaths at the media, you don’t want to be in any way predictable in your approach. With on average 200 press releases arriving in inboxes each day, journalists are swimming in content. Nothing really registers and gets any traction if it’s just the same old same […]
All CEO’s, Founders or Chairmen that get the concept of using their image to promote their business interests get their comms people to regularly push themselves onto TV, onto radio, into newspapers and magazines so they essentially become the personification of the business. Elon Musk, 51 years, is well adept at using a sharp blade […]
The equal and opposite action of reacting to trending news and then coat tail riding the story of the day with your expert opinions – is the seeded or placed story. This is where you set your own news agenda in the form of a bespoke narrative. News reaction through parasitic means and its opposite, […]
The one-line single minded proposition is your ticket to drive on the media motorway. Get it right and you get green lights all the way, and infact you can confidently accelerate, almost like you’re in a jet stream. Get it wrong and you can be stopped by every single red traffic light, traffic jammed for […]