Category: Brand Wagon

May 24

Goafest 2023: EssenceMediaCom bags the Grand Prix for Innovative Use of Out-of-Home at this year’s Media ABBY

On the very first day of the annual Goa Advertising Festival, EssenceMediaCom walked home with the very first Grand Prix. The agency won the award in the Use of Media category (sub-category: Innovative use of out-of-home) for the Missing Chapter for Whisper India. The agency won the maximum number of metals at 20 – that […]
May 18

EdTech startup byteXL strengthens its senior leadership team

byteXL, an experiential learning platforms for IT career aspirants, has today announced the strengthening of its senior leadership team with the appointment of four industry professionals. As per the company, these hires will play pivotal roles in driving the company’s growth, fostering innovation, and revolutionizing learning experiences for students across the 100+ institutes that byteXL […]
May 16

TAM Sports: 85 brands advertised across sports channels during 54 matches in IPL16

The latest edition of IPL is gradually gathering pace despite starting off slow. According to the recent update on IPL-16 from TAM Sports, a sports division of TAM media research, the number of categories and advertisers has increased during matches 28-54 as compared to matches 1-27. The categories grew to 40-plus in matches 28-54 from […]
May 11

Zendesk launches conversational commerce; expands partnerships with Meta, Shopify

Zendesk unveiled conversational commerce designed to connect brands with shoppers throughout their digital customer experience (CX) journey in order to provide direct support, marketing, and sales all from within a conversation. “Now that digital is the new storefront, businesses will be able to use conversational commerce, built on our powerful messaging platform, to create a […]
May 8

ManageEngine ADSelfService Plus rolls out offline MFA for enhanced remote work security

ManageEngine, the enterprise IT management division of Zoho Corporation, today announced that its identity security solution, ADSelfService Plus, now offers offline multi factor authentication (MFA) for Windows. As per the company, this new feature allows organizations to secure their data with next-gen authentication methods that prevent unsecured access to remote machines even when they are […]
May 8

Shemaroo onboards Anuja Trivedi as chief marketing officer 

Shemaroo Entertainment Ltd., has announced the appointment of Anuja Trivedi as its chief marketing officer (CMO). As per the company. Trivedi will lead company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives, and strengthening consumer engagement. Trivedi will be reporting to Arghya Chakravarty – COO, Shemaroo – and will […]