Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be getting far less of your audience’s attention than you might like. We’ve all heard that it takes 7 seconds to begin […]
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I cannot stress enough how critical speed is when it comes to getting your name featured in news stories. This is particularly true in the context of events with immense […]
Whether you’re an individual setting out to be an industry thought leader or a brand seeking leads, LinkedIn is a valuable tool for business success. Think of your profile as your digital shopfront. It’s the first impression you make on potential employers, clients, and collaborators. Get it right, and you’ll see a positive impact on your […]
Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities if they don’t market themselves effectively as customers, buyers and suppliers won’t know where to find them or what’s on offer. It doesn’t take a Lord Sugar to know […]
Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work. Whilst saving time and resources, outsourcing your marketing is an effective way to pool real expertise, gain access to advanced marketing tools, minimise overhead and improve return on investment (ROI). With outsourcing, businesses can focus on core activity and provide […]
Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience. Retargeting is an invaluable tool that allows marketers to connect with potential customers more personally. Retargeting takes advantage of people’s browsing behaviour by targeting ads based on recent searches. To make this a little easier to […]
The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States. In a decisive vote, 352 members of Congress voted in favor of the bill, with only 65 opposing it. The legislation, […]
Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you. Google holds around 90% of the search engine market share, with the majority of online traffic coming from the Search Engine any updates they make to […]
As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News. The exponential increase, which surpasses tenfold compared to the same period in 2023, underscores the escalating importance of digital platforms in political […]
Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead. But a low budget doesn’t have to prevent you from creating successful ad campaigns. You can still make the most of your money when building […]