Category: Columns

Feb 7

The art of leadership in business

“If your team doesn’t know what good looks like, then it’s unlikely they are going to achieve it.” COMMENTS made by one of the country’s most influential business experts towards the end of last year put the issue of leadership firmly in the spotlight. Anne Francke, the chief executive of the CMI, told the Financial […]
Feb 1

Where should you be investing your unused marketing budget this financial year?

Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach. To gain sustainable growth, budgets are allocated on activities that drive tangible results that propel the business forward. At this […]