Category: Marketing

Jul 26

Business expert shares top tips SMEs can learn from the Barbie movie marketing team

The Barbie movie, it’s everywhere – from social media memes to the temporarily-renamed Barbie-can Centre. Praised for its witty marketing and seemingly endless barrage of promotions leading up to the release date, Barbie has now grossed over $400 million worldwide after less than a week in cinemas. The movie’s extremely successful marketing campaign has seen […]
May 18

EdTech startup byteXL strengthens its senior leadership team

byteXL, an experiential learning platforms for IT career aspirants, has today announced the strengthening of its senior leadership team with the appointment of four industry professionals. As per the company, these hires will play pivotal roles in driving the company’s growth, fostering innovation, and revolutionizing learning experiences for students across the 100+ institutes that byteXL […]
May 11

Zendesk launches conversational commerce; expands partnerships with Meta, Shopify

Zendesk unveiled conversational commerce designed to connect brands with shoppers throughout their digital customer experience (CX) journey in order to provide direct support, marketing, and sales all from within a conversation. “Now that digital is the new storefront, businesses will be able to use conversational commerce, built on our powerful messaging platform, to create a […]
May 8

Shemaroo onboards Anuja Trivedi as chief marketing officer 

Shemaroo Entertainment Ltd., has announced the appointment of Anuja Trivedi as its chief marketing officer (CMO). As per the company. Trivedi will lead company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives, and strengthening consumer engagement. Trivedi will be reporting to Arghya Chakravarty – COO, Shemaroo – and will […]
Apr 3

Crisis communications in the modern era: How dealing with the issue itself is now just a small part of the problem for companies

Businesses have, over the years, become very adept at dealing with a crisis communications issue. Nine times out of 10 a company stumbles blindly into a situation via a combination of mistakes and, unfortunately, misses opportunities to nip it in the bud. This issue, accidental or not, is likely to cost companies large amounts of […]