Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach. To gain sustainable growth, budgets are allocated on activities that drive tangible results that propel the business forward. At this […]
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished. Yes I run a communications agency but I’m not really a social media person. I rarely use social media for personal announcements. And I have taken all social media apps […]
A recent report from CB Insights indicated that 14% of new businesses fail due to poor marketing. With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment. […]
USB2U’s branded tech products are an excellent way to make a fantastic first impression and lay the foundations of long-lasting relationships with clients, suppliers, and business partners alike. Not only that, but by providing custom tech products you are also able to increase your brand awareness simply and effectively. This increased visibility and brand recognition […]
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love? With the new release of Spongebob bath bombs and soaps from Lush Cosmetics, the concept of nostalgia marketing is being brought back into the limelight. Nostalgia marketing is one of the great tools big companies […]
The Barbie movie, it’s everywhere – from social media memes to the temporarily-renamed Barbie-can Centre. Praised for its witty marketing and seemingly endless barrage of promotions leading up to the release date, Barbie has now grossed over $400 million worldwide after less than a week in cinemas. The movie’s extremely successful marketing campaign has seen […]
Google could be forced to sell parts of its $224.5 billion advertising business after the European Commission found that the tech giant had been abusing its dominant position in the sector. The search engine business has been accused of conduct that may have foreclosed rivals and enabled the company to charge high fees for its […]
byteXL, an experiential learning platforms for IT career aspirants, has today announced the strengthening of its senior leadership team with the appointment of four industry professionals. As per the company, these hires will play pivotal roles in driving the company’s growth, fostering innovation, and revolutionizing learning experiences for students across the 100+ institutes that byteXL […]
Zendesk unveiled conversational commerce designed to connect brands with shoppers throughout their digital customer experience (CX) journey in order to provide direct support, marketing, and sales all from within a conversation. “Now that digital is the new storefront, businesses will be able to use conversational commerce, built on our powerful messaging platform, to create a […]
Shemaroo Entertainment Ltd., has announced the appointment of Anuja Trivedi as its chief marketing officer (CMO). As per the company. Trivedi will lead company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives, and strengthening consumer engagement. Trivedi will be reporting to Arghya Chakravarty – COO, Shemaroo – and will […]