Category: Marketing

Apr 3

Crisis communications in the modern era: How dealing with the issue itself is now just a small part of the problem for companies

Businesses have, over the years, become very adept at dealing with a crisis communications issue. Nine times out of 10 a company stumbles blindly into a situation via a combination of mistakes and, unfortunately, misses opportunities to nip it in the bud. This issue, accidental or not, is likely to cost companies large amounts of […]