Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed. If you don’t, you’ll fail to keep up with shifting demands of the market and your competitors. The pressure is on! Feeding into this mania for speed […]
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging. A recent study has estimated that on average, people see 10,000 adverts (yes you read that right) per day with only a […]
In the fast-paced world of Formula 1, decisions made by drivers can often be as scrutinised as the split-second manoeuvres they make on the track. The announcement of the sports greatest driver Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on […]
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach. To gain sustainable growth, budgets are allocated on activities that drive tangible results that propel the business forward. At this […]
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished. Yes I run a communications agency but I’m not really a social media person. I rarely use social media for personal announcements. And I have taken all social media apps […]
A recent report from CB Insights indicated that 14% of new businesses fail due to poor marketing. With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment. […]
USB2U’s branded tech products are an excellent way to make a fantastic first impression and lay the foundations of long-lasting relationships with clients, suppliers, and business partners alike. Not only that, but by providing custom tech products you are also able to increase your brand awareness simply and effectively. This increased visibility and brand recognition […]
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love? With the new release of Spongebob bath bombs and soaps from Lush Cosmetics, the concept of nostalgia marketing is being brought back into the limelight. Nostalgia marketing is one of the great tools big companies […]
The Barbie movie, it’s everywhere – from social media memes to the temporarily-renamed Barbie-can Centre. Praised for its witty marketing and seemingly endless barrage of promotions leading up to the release date, Barbie has now grossed over $400 million worldwide after less than a week in cinemas. The movie’s extremely successful marketing campaign has seen […]
Google could be forced to sell parts of its $224.5 billion advertising business after the European Commission found that the tech giant had been abusing its dominant position in the sector. The search engine business has been accused of conduct that may have foreclosed rivals and enabled the company to charge high fees for its […]