Google is updating its algorithm, here’s what you need to know

Google is updating its algorithm, here’s what you need to know

Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you.

Google holds around 90% of the search engine market share, with the majority of online traffic coming from the Search Engine any updates they make to search results usually affect how much traffic your website receives.

The updates are aimed at targeting the rise in AI-generated content and several other areas of areas where Google believes webmasters are manipulating search results.

What should you do as a business?

Here are all the things you should be aware of that Google is targeting in this latest update:

Mass-generated AI content (Scaled content abuse)

Google specially is looking for low-quality or unoriginal content at scale to manipulate search rankings which is a clear reference to the rise of AI-generated content at scale.

If you’ve been publishing AI-generated content at mass with no real process around proofreading or editing then you could be hit with a penalty.

Expired domain abuse

This is a common tactic used when wanting to give a new website a ‘boost’ in authority where an expired domain is purchased (usually with a good backlink profile) and then redirected to your new site and passed on that authority.

There are instances where this can be done responsibly, but Google has now stated that ‘Expired domains that are purchased and repurposed to boost the search ranking of low-quality content are now considered spam’ meaning that it’s likely a LOT of websites will be affected.

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Creating content ‘just for clicks’

This update involves Google refining their ranking systems and looking at webpages on an individual level to see if they are created just for search engines or actually for people.

An example of this would be someone buying a domain such as to try and rank for the keyword ‘best running shoes’ faster than you would do with say a branded domain.

Site reputation abuse

There’s been a rise over the last few years of affiliate marketers ‘renting’ areas of websites to build out their directories and ride the authority of a much larger website to get their content ranking faster and generating affiliate sales.

If Google are worried about these kinds of practices it’s not only the ‘black hats’ they should be going after, but also having a conversation with these large websites that are renting out their websites for this kind of activity.

Here’s an example of Forbes renting out an area of their site for affiliate purposes

What you can do

If you or your team have been using any of the tactics above then you should be keeping an eye on your Search Consoles this month as Google runs its core update.

For any questions about your SEO strategy or uncertainties about what you’ve been implementing over the past year, you can follow Google’s Search Status Dashboard or contact a Digital Marketing Agency to consult on best practices for your online business.


Charlie Clark

Charlie Clark is the CEO and founder of Minty Digital. His journey in the digital marketing industry began in 2017 when he founded Minty Digital, initially offering PPC services to local businesses. With a strong passion for helping brands grow and succeed in the online space, Charlie quickly established Minty Digital as a reputable agency. Throughout the years, Minty Digital, under Charlie’s leadership, has navigated numerous challenges, including a global pandemic, the UK’s departure from the EU, and the expansion of the company with the opening of a Spanish office. Despite the ever-changing landscape, Charlie’s unwavering dedication and strategic mindset have propelled Minty Digital to new heights. Today, Minty Digital offers a comprehensive range of services, including Digital PR, SEO, and PPC. With a focus on delivering exceptional results and staying ahead of industry trends, Charlie and his team have solidified Minty’s position as a leading player in the digital marketing landscape.
As Minty Digital continues to grow and adapt, Charlie remains committed to providing innovative solutions and driving success for clients. With his entrepreneurial spirit and expertise, Charlie Clark is shaping the future of digital marketing, one minty step at a time.

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