A recent report from CB Insights indicated that 14% of new businesses fail due to poor marketing. With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment. […]
Welcome to our exciting new series, “So You Want to Be a CEO,” where each month, I will delve into the world of business leadership and scaling enterprises. Join me this insightful journey as I share my experience in business success. Handpick Your Team Wisely The most important asset to any business is its people. […]
Phones4U Billionaire John Caudwell knows all about creating massive cut-through by throwing his content daggers at the media from well-positioned, multiple release points. If it’s just you, or your PA, pitching yourself to a TV booker then that’s all well and good for a one-day story. But it all becomes very predictable if the same […]