In the fast-paced world of Formula 1, decisions made by drivers can often be as scrutinised as the split-second manoeuvres they make on the track. The announcement of the sports greatest driver Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on […]
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach. To gain sustainable growth, budgets are allocated on activities that drive tangible results that propel the business forward. At this […]
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished. Yes I run a communications agency but I’m not really a social media person. I rarely use social media for personal announcements. And I have taken all social media apps […]
Businesses have historically lacked clarity from regulators regarding the compliant methods of age assurance available to them. While some brands have had to devote significant time and resources to understand and implement the solutions that best ensure child safety on their platforms, others have taken a more passive approach, opting to wait for additional guidance […]
A recent report from CB Insights indicated that 14% of new businesses fail due to poor marketing. With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment. […]
Welcome to our exciting new series, “So You Want to Be a CEO,” where each month, I will delve into the world of business leadership and scaling enterprises. Join me this insightful journey as I share my experience in business success. Handpick Your Team Wisely The most important asset to any business is its people. […]