Why your business should get involved in corporate fundraising

Why your business should get involved in corporate fundraising

Corporate fundraising is where businesses and private companies raise money for charity and donate to good causes. Often it is in the form of cash or an in-kind gift to a charity.

You can take part in corporate fundraising much easier than you may first assume, with every business having opportunities to branch out with your community to make a difference.

We know that the cost-of-living crisis has hit everyone hard, but particularly charities and causes who are facing a “Cost of Giving” crisis. One in five charities say that they were “severely worried” that their funds would suffer so much, that they might not be able to continue providing their services in the future.

We know how much businesses care about helping those around them, so we want to highlight the good you can do by getting your workplace involved in corporate fundraising.

There are many reasons why businesses and corporations choose to fundraise. It gives them an opportunity to create a meaningful dialogue about their social values and responsibilities as an organisation.

Employees, and potential employees, can buy in to fundraising initiatives, but it’s also a chance for the business to showcase its values with stakeholders, investors and wider society.

When corporate fundraising is done well, it provides an opportunity to elicit real social change through the charities companies choose to support.

easyfundraising is a simple and easy route to effective corporate fundraising that can bring your team together to work for a good cause charity.

We give you a free, quick and hassle-free way to make corporate donations without it impacting on the daily running of your business. You can raise free donations for charity with your business’ online shopping, rallying your team together to donate at no cost to you.

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There are many key benefits of corporate fundraising. These include supporting causes you care about. You can help make effective social change to causes that mean something to your stakeholders and employees.

Helping the community is also a great way of giving to schools, sports clubs and community groups in your local area where you can boost the local community. You will also be able to directly see the impact of your fundraising efforts.

Improving the reputation of your business is a vital aspect of corporate fundraising too. If you’re a philanthropic company, it shows to the public that you’re a business that cares and can be trusted.

The same applies with enhancing employee engagement, ensuring your staff know you care. Raising money for charity makes people happy, and happier people are more productive. If your business gives to good causes regularly, it helps people feel proud of where they work and proud that the organisation is doing good in the world. This can help boost staff retention and help you attract employees too.

Another benefit of corporate fundraising is building company loyalty. By continuing to raise funds for good causes, you will hopefully build company loyalty across your employees, stakeholders and with the local community.

Yet, while there are multiple benefits to corporate fundraising, there are challenges too. People across the business may buy in to the idea of fundraising, but their day-to-day jobs can easily get in the way. Planning large scale corporate fundraising events can help boost your fundraising credentials, but they can be labour intensive and they cost money too. Plus, you’ll be asking people to sacrifice their spare time or take time out of their working days.

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However, with easyfundraising you can simply select the charity you’d like to support, and each time you shop online you can make a difference to your chosen cause.

It isn’t just international or national charities that you can support through easyfundraising. We also give your business the opportunity to give to local sports clubs, community groups and schools in your area.

By selecting one of these organisations as your chosen cause when you shop online with us, you can boost your ties with the local community and give back to the people around you.

Photo by Peter Boccia on Unsplash


James Moir

James Moir is the CEO of easyfundraising, the largest online shopping fundraising platform in the UK. easyfundraising’s mission is to turn the everyday spending of our customers into a force for good, so that giving can become part of everyone’s lives, not separate from it. James has over 20 years’ experience in fast moving consumer goods, retail and loyalty and his ability to lead data-driven businesses has helped the companies he works with grow. Prior to joining easyfundraising, James was the Managing Director of Nectar, leading Nectar through a complete digital transformation. He joined easyfundraising as CEO in September 2021 with a mandate to continue the growth and realise the ambition of the business. At the end of 2023 easyfundraising reached the huge milestone of donating £50million to charities and good causes across the UK – all through people choosing to do their online shopping via their website or app.

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