Every week, when I take business clinics, eager entrepreneurs ask a wide variety of questions, such as “Should I take Investment?”, “Should I expand into the International market?”, “Should I start employing staff?”, “Do I need to invest in a CRM system?”, “should I hire a Social Media agency?”. The list goes on. But if […]
Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be getting far less of your audience’s attention than you might like. We’ve all heard that it takes 7 seconds to begin […]
Ah, the Labour Party, ever the beacon of fairness and redistribution, has yet again graced us with a stroke of genius. This time, it’s a plan to slap a VAT on private schools, those bastions of privilege and top-tier education. Now, while the sight of Etonians and Harrovians squirming at the prospect of higher fees […]
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I cannot stress enough how critical speed is when it comes to getting your name featured in news stories. This is particularly true in the context of events with immense […]
There are so many different levels on which trust can make or break your business success that maybe it is something you should give more thought to. Who do you trust and how do you build trust in your team are fundamental questions for any business owner to start with and review regularly, but also […]
Conservative tax policies pay no regard to the best interest of the country and Labour’s policies are horrendous with no awareness of the social consequences Mr. Hunt has slammed Inheritance Tax as “profoundly anti-Conservative” but despite hopes for the Conservative manifesto to abolish the tax it did not transpire. The Conservatives have been the primary […]
It’s often a challenge working in the insurance industry, because we essentially provide a product that customers don’t actually want to use. No-one wants their pet to become sick, or their house to suffer a flood or burglary, or their business to experience a cyber-attack. But it’s the potentially devastating physical impact these events can […]
“A company is people.” That statement is one of many made by Richard Branson during his career that has placed employees front and centre. He, like many serial entrepreneurs, believes that people are the greatest asset of any business and, in order to scale and execute an ambitious growth strategy, you need to create a […]
Of course, employees will often move onto pastures new, whether to broaden their experience, take another step up the ladder or move to a new location. All perfectly valid reasons for switching roles. If, however, it feels like your organisation is in constant ‘recruit and train’ mode, always replacing and never growing, there are issues […]
Shopping habits are changing; consumers are increasingly opting to buy or rent used items rather than purchasing brand new. Digital marketplaces are making this easier and easier, with 80% of refurbished goods now purchased online. The trend is only set to grow, with 44% of people stating they’re buying more second-hand items and Barclaycard Payments […]