Tag: Columns

Oct 5

Business Development, dark art to team sport

In today’s competitive landscape, effective business development hinges on your entire team representing your brand with conviction and clarity. Simple right? Well… not really. The challenge is, many leaders aren’t confident business developers themselves, so empowering their teams to ‘do BD’ is often goes in the ‘too hard’ basket. Here’s a few quick tips for […]
Sep 3

Perception is your reality

Perception is a powerful force that influences how we view the world and, in turn, how the world views us. Today’s environment is saturated with social media and influencers covering all areas of the market, leading to perception becoming even more critical for a brands success. How you see the world around you is your […]
Aug 20

Business Development: Dark Art or Business Essential?

Often misunderstood as a “dark art,” business development is actually the strategic powerhouse driving organisational growth. At its core, business development is about seizing opportunities, forging key relationships, and boosting revenue through partnerships, market expansion, and innovative offerings. From networking to strategic planning, it’s all about turning insights and connections into tangible results for long-term […]
Aug 20

Growing the right way

Good growth: the interconnection between shareholder and stakeholder value, where social, economic and environmental factors combine to create sustainable change. In a world where acting purposefully matters, businesses need to demonstrate that they can grow in the right way at the right pace. It’s not just about good intentions. It’s about delivering positive outcomes while […]