If you don’t intimately understand your major ‘doing self’ along with minor ‘doing selves’ you can come across like marbles scattered across the floor One of the true experts in harnessing personal image for business success is former BBC Dragon James Caan CBE. A sharp-suited, no nonsense operator. I spent 7 years representing his PR […]
Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground Zero. As Pablo Picasso would have demanded before he worked up The Old Guitarist in his Blue Period or The Boy With A Pipe from his Pink Rose Pink […]
Business travel’s recovery is well underway, and things might feel a little chaotic at the moment. There’s no doubt that the travel industry is struggling to keep up with the sudden increase in demand and, according to the Global Business Travel Association’s (GBTA) June 2022 Business Travel Recovery Poll, staffing shortages, supply chain bottlenecks and […]
When you first enter the business personality media jungle occupied by the likes of Lord Alan Sugar from The Apprentice or the panelists from The Dragons’ Den, you will probably feel a lot like a wide-eyed schoolchild on his or her first day at secondary school. Your business might be starting to turn over a […]
One of the biggest TV shows of the noughties was BBC Dragons’ Den. Well before it was a niche show today, BBC Dragons’ Den stood tall as the major cross-over show – from business programming into mainstream entertainment – on national television. Its what made business people jump out of the boardroom and into people’s […]
Trademarking your business name is one of the most important steps you can take as a business owner. It ensures your brand and logo are protected from competition and helps you avoid costly lawsuits in the future. Trademarking your name can also prevent others from stealing it, especially if you’re running an online store or […]
This is the second in a three-part editorial series where Will Brookes, CEO at Raconteur, will document the company’s quest to certify as a B-Corp with the hope of inspiring more SMEs to take the plunge. If you missed it, the first part of this series can be read here. Now that we’ve pledged to […]
ZigZag Global, the global platform that empowers retailers to turn their returns policy into a business game-changer, today announced new insights that show retailers in the UK could be missing out on £19 billion worth of business if their returns policy is not up to scratch. Online fashion is still the most valuable sector of […]
Carbon marketplace urges businesses to consider carbon credits to offset carbon emissions now or to bank them while market prices are low In a challenging time for business, carbon marketplace experts JustCarbon urge SMEs to make a savvy business decision and consider carbon offsetting now while prices are considered low, and to appeal to consumers […]
The government is working to decarbonise the entire UK economy to meet its net-zero 2050 target. An increasing number of companies seek to get ahead of the game and achieve carbon neutrality today. Some household names are already certified carbon neutral, including Sky, Google, M&S and Quorn. Assessing business carbon emissions The first step to […]