The equal and opposite action of reacting to trending news and then coat tail riding the story of the day with your expert opinions – is the seeded or placed story. This is where you set your own news agenda in the form of a bespoke narrative. News reaction through parasitic means and its opposite, […]
HMRC raised £2.9 billion in inheritance tax receipts between April and the end of August 2022, according to new figures released today. This is a £300 million increase from the same period the year before. Under UK law, inheritance tax is paid at 40% on assets valued above a certain threshold. Currently around one in […]
This week we must pause and reflect upon the death of the greatest personal brand of them all, Her Majesty Queen Elizabeth II. She is the most famous, trusted face on the planet. Last year, The Express reported that the Queen’s brand is “greater than Nike, Ferrari and Pepsi” according to polling by TV producer […]
The one-line single minded proposition is your ticket to drive on the media motorway. Get it right and you get green lights all the way, and infact you can confidently accelerate, almost like you’re in a jet stream. Get it wrong and you can be stopped by every single red traffic light, traffic jammed for […]
Consumers see thousands of marketing messages and adverts every single day. For businesses and marketers this poses a difficult problem, how can they reach their audience when they’re audience is bombarded with so many messages? Not only do business owners have to fight for their audience’s attention, but this extra competition also drives the cost […]
We’re now at the last stop in terms of preparing your media persona for take-off from the cliff edge, soaring into the sky on your hang glider. You’ve identified your inherent facial archetype; conjured and curated all of your associates and carefully defined the hierarchy of your doing selves. Now is the ‘Aha’ moment, where […]
With busy businesses to run, privacy can fall down the priority list for many CEOs. Nigel Jones, ex head of legal at Google EMEA and co-founder of the award-winning Privacy Compliance Hub explains how and why CEOs should give privacy the attention it deserves. Over the past few months, the Information Commissioner’s Office has fined […]
If you don’t intimately understand your major ‘doing self’ along with minor ‘doing selves’ you can come across like marbles scattered across the floor One of the true experts in harnessing personal image for business success is former BBC Dragon James Caan CBE. A sharp-suited, no nonsense operator. I spent 7 years representing his PR […]
Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground Zero. As Pablo Picasso would have demanded before he worked up The Old Guitarist in his Blue Period or The Boy With A Pipe from his Pink Rose Pink […]
Business travel’s recovery is well underway, and things might feel a little chaotic at the moment. There’s no doubt that the travel industry is struggling to keep up with the sudden increase in demand and, according to the Global Business Travel Association’s (GBTA) June 2022 Business Travel Recovery Poll, staffing shortages, supply chain bottlenecks and […]