Creating a great user experience (UX) is vital for legal websites to effectively engage visitors, build trust, and convert potential clients.
With increasing competition in the digital landscape, it’s essential for law firms to prioritize UX design to ensure their websites stand out and provide a seamless and intuitive experience. In this article, we will explore key strategies and best practices to create a great UX for legal websites.
From navigation and content presentation to responsiveness and form design, implementing these guidelines will help legal professionals optimize their online presence and deliver an exceptional user experience.
5 UX Best Practices For Law Websites
Creating a great user experience (UX) for legal websites is crucial for ensuring that visitors can easily navigate the site, find the information they need, and engage with your legal services.
Here are some key considerations and best practices to follow when designing the UX for legal websites:
1- Use Responsive Design
Responsive web design is an approach to web design and development that aims to create websites that adapt and respond to the user’s device and screen size. It ensures that the website’s layout, content, and functionality are optimized for various devices, including desktop computers, laptops, tablets, and smartphones.
A responsive law website should have a flexible layout that adjusts based on the screen size. For example, on larger screens, the layout may feature multiple columns, while on smaller screens, the columns may stack vertically to optimize readability and navigation. London conveyancers like AVRillo have a complete responsive website and mobile-friendly conveyancing quote contact forms to offer their users a seamless browsing experience.
Law websites often include contact forms or consultation request forms. It’s essential to optimize these forms for mobile devices by using larger input fields, clear labels, and properly spaced buttons. This ensures that users can easily complete forms on their smartphones without any usability issues.
2- Add Virtual Assistants And Chatbots
Virtual assistants and chatbots can be valuable tools for legal businesses to improve customer service, streamline processes, and enhance overall efficiency.
They can be programmed to provide immediate responses to common client inquiries and frequently asked questions.
For example, a chatbot on a law firm’s website can assist clients by answering questions related to practice areas, billing and payment inquiries, scheduling appointments, or providing basic legal information.
Virtual assistants and chatbots can also provide basic legal research assistance by offering information on common legal topics or summarizing legal principles. They can guide users through legal databases or provide references to relevant statutes or case law.
Finally, Chatbots and other communication apps for startups can capture potential client information and qualify leads. They can collect basic details about potential clients’ legal issues, offer initial guidance, and schedule consultations with attorneys.
3- Improve Website Loading Speed
Resize and compress images to reduce their file size without compromising quality. This can be done using image editing software or online compression tools.
A law firm’s website may include images of attorneys, office locations, or legal icons. Optimizing these images can significantly improve loading speed.
Finally, utilize a CDN to distribute website content across multiple servers located in different geographic regions. You can use a free VPN extension for your browser that stores cached versions of website content closer to the user’s location, reducing latency and improving loading speed.
4- Implement Effective Navigation
Use concise and descriptive labels for menu items and links to accurately represent the content or page they lead to.
For example, instead of using a generic label like “Services,” consider more specific labels like “Personal Injury,” “Estate Planning,” or “Corporate Law” to provide clarity and help users navigate directly to their area of interest.
Organize menu items in a logical and hierarchical structure, grouping related pages or services together.
For instance, a law firm dealing with different practice areas can create a top-level menu item labeled “Practice Areas” and list sub-menu items for specific areas of law, such as “Family Law,” “Immigration Law,” or “Intellectual Property.”
Implement breadcrumbs at the top of the page to indicate the user’s location within the website’s structure.
For instance, a breadcrumb trail for a specific page might look like “Home > Practice Areas > Personal Injury > Car Accidents,” allowing users to understand their current position and easily navigate back to higher-level pages.
5- Follow The Accessibility Guidelines
The WCAG provides a comprehensive set of guidelines to make web content more accessible.
Key principles of WCAG states that your law website should be:
- Perceivable: Ensure that all content, including text, images, and multimedia, can be perceived by different senses, such as vision and hearing.
- Operable: Ensure that users can operate the website and navigate through it using various input methods, including keyboard-only navigation.
- Understandable: Ensure that the website’s content and functionality are clear and easily understandable by users.
- Robust: Ensure that the website’s content is compatible with a wide range of assistive technologies and future technologies.
Implement a well-organized and easily accessible navigation menu that enables users to find information quickly and effortlessly. Use descriptive labels and hierarchical structures to guide users through your website.
Remember, creating a great user experience (UX) for legal websites is crucial for establishing credibility, engaging visitors, and driving conversions.