Category: Columns

Apr 3

Top Tips for Selecting a Marketing Agency

Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work. Whilst saving time and resources, outsourcing your marketing is an effective way to pool real expertise, gain access to advanced marketing tools, minimise overhead and improve return on investment (ROI). With outsourcing, businesses can focus on core activity and provide […]
Apr 3

How and why gender diversity is KEY for business success

As a seasoned professional in the field of recruitment, I’ve had the privilege of witnessing firsthand the transformative impact that gender diversity can have on businesses of all sizes. From startups to established SMEs, organisations that champion gender diversity consistently emerge as leaders in their respective industries. In the competitive landscape of recruitment, there has […]
Mar 27

The power of a negative review

As buyers (whether that’s B2B or B2C) we’re increasingly savvy. Far from making purchasing decisions alone, we trawl the web in search of trust signals from the brands we may want to buy from, harnessing other people’s experiences, industry credentials, and client lists. But as we acclimatise to the fact that we’re all hyper-connected by technology, […]