All CEO’s, Founders or Chairmen that get the concept of using their image to promote their business interests get their comms people to regularly push themselves onto TV, onto radio, into newspapers and magazines so they essentially become the personification of the business. Elon Musk, 51 years, is well adept at using a sharp blade […]
The equal and opposite action of reacting to trending news and then coat tail riding the story of the day with your expert opinions – is the seeded or placed story. This is where you set your own news agenda in the form of a bespoke narrative. News reaction through parasitic means and its opposite, […]
The one-line single minded proposition is your ticket to drive on the media motorway. Get it right and you get green lights all the way, and infact you can confidently accelerate, almost like you’re in a jet stream. Get it wrong and you can be stopped by every single red traffic light, traffic jammed for […]
Consumers see thousands of marketing messages and adverts every single day. For businesses and marketers this poses a difficult problem, how can they reach their audience when they’re audience is bombarded with so many messages? Not only do business owners have to fight for their audience’s attention, but this extra competition also drives the cost […]
If you don’t intimately understand your major ‘doing self’ along with minor ‘doing selves’ you can come across like marbles scattered across the floor One of the true experts in harnessing personal image for business success is former BBC Dragon James Caan CBE. A sharp-suited, no nonsense operator. I spent 7 years representing his PR […]
You might not be able to choose your family, but you can Pick n’ Mix the best media personalities to associate your image with – It’s who you hang out with that vitally defines who you are As they say, ‘You are what you eat’, whether you devour caviar, lobster, kebabs, pies or cakes. Do […]
Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground Zero. As Pablo Picasso would have demanded before he worked up The Old Guitarist in his Blue Period or The Boy With A Pipe from his Pink Rose Pink […]
When you first enter the business personality media jungle occupied by the likes of Lord Alan Sugar from The Apprentice or the panelists from The Dragons’ Den, you will probably feel a lot like a wide-eyed schoolchild on his or her first day at secondary school. Your business might be starting to turn over a […]
Amazon has bowed to pressure from the United Arab Emirates and restricted search results for LGBTQ+-related products such as books and rainbow-coloured flags on its website in the country. The company decided to restrict the searches after being threatened with penalties by the UAE government, according to the New York Times which first reported the […]
Britain’s competition watchdog has launched an investigation into whether Google has broken the law by restricting competition in the advertising technology market. The Competition and Markets Authority will assess whether the firm had distorted competition and made it more difficult for rival advertising services to compete. The regulator said its investigation into the Alphabet-owned search […]