A witty or funny business name can be a huge driver in helping small businesses succeed, a new study has revealed A third of people would be more likely to shop at a small or local business with a funny or witty business name compared to those without, according to a survey of over 2,000 consumers […]
UK SMEs are ambitious for the opportunity to regain lost ground post-pandemic, but risk being held back by a myriad of mounting pressures including rising costs and cashflow challenges. According to Bibby Financial Services’ (BFS) annual SME Confidence Tracker survey, this difficult operating environment is causing friction and fragility amongst smaller businesses. Exploring the views of […]
Global review platform Trustpilot has released new data through its annual Transparency Report which reveals a significant increase in the number of reviews left on the platform – up 21% year-on-year to 46.7 million – as advances in its technology has ensured the removal of 2.7 million fakes from the platform. Data from the report […]
An advertising campaign for Tesco Mobile which used the names of foods as substitutes for expletives has been banned. The newspaper ads, Twitter posts and outdoor posters used words like “shiitake” and “pistachio” instead of swear words. The Advertising Standards Authority said they were likely to cause “serious and widespread offence”. Tesco apologised and said […]