Golf prides itself as a sport where honour still matters. The PGA commissioner’s hypocrisy is disqualifying
Article content
Does any human activity give greater pleasure (outside the bedroom) than revelling in other people’s hypocrisies? Professional Golf Association (PGA) Commissioner Jay Monahan, in making a deal with the Saudi devils in LIV Golf, whom he had previously accused of 9/11 complicity, chainsawing journalists and somewhat lesser but still despicable human rights violations against women and gay people, has committed hypocrisy on a spectacular scale. But, as public figures do in this era, he is forging ahead anyway.
Advertisement 2
Story continues below
This advertisement has not loaded yet, but your article continues below.
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
Exclusive articles by Kevin Carmichael, Victoria Wells, Jake Edmiston, Gabriel Friedman and others.
Daily content from Financial Times, the world’s leading global business publication.
Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
Exclusive articles by Kevin Carmichael, Victoria Wells, Jake Edmiston, Gabriel Friedman and others.
Daily content from Financial Times, the world’s leading global business publication.
Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
Daily puzzles, including the New York Times Crossword.
REGISTER TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
Access articles from across Canada with one account.
Share your thoughts and join the conversation in the comments.
“I recognize that people are going to call me a hypocrite,” he said. “Anytime I said anything, I said it with the information that I had at that moment …” So in this week’s moment he has new information? The 9/11 bombers weren’t Saudis, after all? Jamal Khashoggi wasn’t assassinated and dismembered in a Saudi consulate in Istanbul? Women and gays do have full human rights and complete equality in Saudi Arabia?
Financial Post Top Stories
Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.
By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails or any newsletter. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300
Thanks for signing up!
A welcome email is on its way. If you don’t see it, please check your junk folder.
The next issue of Financial Post Top Stories will soon be in your inbox.
We encountered an issue signing you up. Please try again
Article content
He went on: “I said it based on someone that’s trying to compete for the PGA Tour and our players.” That sounds awfully like “I lied for strategic purposes because it suited the interests of the PGA Tour at the time. When you’re trying to beat somebody in a public relations war, you use whatever arguments you can, whether or not you truly believe them.” We’ve become accustomed to that way of thinking in politics — question period ethics, you might call it — but many of us were hoping other parts of life might still be governed by more traditional conceptions of fact and truth.
Article content
Advertisement 3
Story continues below
This advertisement has not loaded yet, but your article continues below.
Article content
Monahan concluded: “I accept those criticisms. But circumstances do change. I think that in looking at the big picture and looking at it this way, that’s what got us to this point.” That’s a little vague but I suspect the new circumstances he refers to are that after a year of spending like crazy to make its tournaments financially competitive with LIV’s prize money and signing bonuses, the PGA concluded that continuing the dollar spree much longer was going to empty its reserves and wreck its business model. There just aren’t enough golf fans to persuade the networks to keep financing the spending bonanza.
Cue the constructive engagers. Rather than improve Saudi society by boycotting everything LIV, the PGA will now be trying to improve the Saudis by “constructive engagement.” By working with them. And their money. And trying to raise up Saudi morality by exposing them on a daily basis to the shining example of the exemplary business ethics of their exemplary new colleagues on the merged entity’s board, such as Jay Monahan himself.
Advertisement 4
Story continues below
This advertisement has not loaded yet, but your article continues below.
Article content
That might not work so well. Not any better than when our own Liberals tried it with Cuba and China and other “people’s autocracies” the left prefers not to criticize. The constructive engagers sometimes end up getting reconstructed themselves, as when prime ministers begin to practise Chinese-style stonewalling with Canadian characteristics.
On the substance of the new golf deal, anything that reduces the incomes of lawyers can’t be all bad. The PGA and LIV are going to stop suing each other, which should ease their cash drain. On the other hand, they’ll also stop providing embarrassing depositions about each other’s operations, including the PGA’s peculiar tax status as a non-profit. And various governments will go after them for trying to monopolize the world market for professional golfers, which it looks very much as if they’re trying to do.
Advertisement 5
Story continues below
This advertisement has not loaded yet, but your article continues below.
Article content
There’s lots of talk in these first hours about how “unifying” golf will help the game. How, exactly? Those of us out there pounding the links are completely unaffected — except in terms of who we get to watch in TV tournaments. The people who actually play in those tournaments should regret the deal. As always happens when one new sports league takes on another, the workers’ compensation has skyrocketed. The PGA seriously increased its prize money in response to LIV. It may not reduce it post-merger but the pressure to keep increasing it will be off.
This advertisement has not loaded yet, but your article continues below.
Article content
But the people who really get hurt are the players who went very public in support of their respective sides. You think Joe Biden got sandbagged last week. Rory McIlroy, forthright straight-shooter, has been the front man among golfers for the PGA. He and other players, including the biggest star of all, Tiger Woods, were kept out of the secret LIV/PGA negotiations. (As was LIV’s front man, Greg Norman.) Yet they still have to approve the deal. Things could continue to be “spicy,” as one participant called the first post-deal Monahan/players meeting (at this week’s Canadian Open).
In the end, is money all that counts? To an extent. If economic considerations become over-powering, you get powered over. But reputation still matters. If you develop the reputation that anything you say, however fervently, is situational, contingent on “the information I had at that moment,” who will take you seriously in future? Golf prides itself as being a game in which honour still matters: people call penalties on themselves. The deal might stick. Monahan will have to go.
Article content
Share this article in your social network
Comments
Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.
Comments
Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.
Join the Conversation