Trinny Woodall’s beauty brand, Trinny London, has secured a £15 million funding boost from Aurelius Finance Company (AFC), a private debt provider, as part of its ambitious growth strategy.

Founded in 2017, Trinny London has grown into a successful direct-to-consumer business, specialising in premium skincare and make-up. This fresh injection of capital will support the company’s expansion plans, including the recent launch of its first standalone retail store on London’s Kings Road.

The deal with AFC, a division of the international investment firm Aurelius, is expected to be officially announced in the coming days, according to industry insiders.

In addition to its online presence, Trinny London products are sold in Liberty London and select locations across Australia and the US. The brand’s valuation was estimated by Forbes in 2021 to be around £180 million.

Neither Trinny London nor AFC have commented on the deal.

Jamie Young

Jamie is a seasoned business journalist and Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting. Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops to stay at the forefront of emerging trends. When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs, sharing their wealth of knowledge to inspire the next generation of business leaders.