Surelock Homes, a locksmith business based in Hastings, has been crowned Britain’s Best Small Business Name for 2024. The winning name was selected by the UK public, earning the business a prestigious title and a £2,500 cash prize.

Simply Business, a leading provider of small business insurance, launched the competition to celebrate the creativity, originality, and humour of small business owners across the UK. Their research highlighted the significant impact a witty or funny business name can have on success, with over half (51%) of consumers more likely to shop at a business with a humorous name.

The competition, which saw over 2,500 public votes, was judged in collaboration with comedian and pun aficionado Darren Walsh. Surelock Homes emerged as the favourite, surpassing other finalists such as Tikka Chance On Me and Prints Charming.

Surelock Homes is known for its reliable and superior locksmith services throughout East Sussex. The business prides itself on professional technicians who deliver exceptional work, fostering long-term relationships with loyal customers.

This year’s competition was part of Simply Business’s “You name it. We insure it” TV campaign, which features cleverly named UK businesses like Pane in the Glass, Get Stuffed, Curl Up and Dye, and Rough Around The Hedges.

Matt Triboulliard, owner of Surelock Homes, expressed his delight: “I was thrilled to be nominated for Simply Business’s competition. Winning from such an incredible list of names is an honour. Our unique name has brought significant attention and business, with many people commenting or taking photos of our vehicle.”

Bea Montoya, COO at Simply Business, praised the creativity and innovation of SME owners: “This competition highlights the wonderful spirit and humour that small businesses bring to their work daily. We are thrilled to award Matt from Surelock Homes the £2,500 prize to support their business journey.”

Comedian Darren Walsh added: “The public has shown they not only have a knack for picking the best small business names but can also appreciate a clever pun. Surelock Homes is a deserving winner. Let’s give a round of applause for our key workers and their brilliant business names!”