For the industry, the showing proves the film’s reach has broadened beyond horror fans to mainstream audiences wanting to see what the hype is about. Last weekend, men made up 56% of the audience. This weekend, the gender divide narrowed to 50/50. Premium large format showings, like the 70mm IMAX screens, are also a big draw. IMAX screens worldwide accounted for some 21% of the second weekend globally, a nearly 9% increase from last weekend.