Will Polston, talks to Business Matters about how helping ambitious owners to maximise their potential has resulted in him becoming a finalist in the 2023 Business Champion Awards

What do you currently do at Will Polston Coaching and Training

I develop ambitious business owners to live a life they love by mastering their mindset, productivity, and efficiently. We do this by running a range of coaching services including an online academy, online accelerator, in person mastermind, and 1:1 coaching.

What was the inspiration behind your business?

I grew up with a belief that money equals happiness, back in 2013 I had an eye and heart opening moment that lead me to realise that my belief that money equaled happiness was not the case and that the real driver was to do with my dad and how I perceived him not achieving his full potential which had an impact on him, my mum, me and all the family.

In that moment, I vowed, I did not want anyone else to go through the suffering of not achieving their full potential and set out on my quest to learn anything to do with human awareness, human potential, and human behaviour to enable people to transform excuses into results and live a life that they love.

Who do you admire?

Throughout my life I have had many mentors and people that influence me that I admire and trust, some of the most notable for me are my Uncle Mark, Tony Robbins, and Dr John Demartini.

I am also a huge fan of the NLP tool, modeling. There are dozens of traits or actions that individuals have or do that I aspire to model from people’s kindness to their communication, from their fashion style to their leadership qualities.

Looking up to others and incorporating these qualities is a blueprint that I have used for many years, and I will continue to do so.

Looking back, is there anything you would have done differently?

Whilst I am very aware that everything happens for a reason and every challenge that I have ever faced whilst not necessarily loving them at the time I am grateful for them as they have shaped me to become the person that I am today, however, if there was one thing that I would go back and do or tell my younger self it would be to save 10% of everything I ever earnt and never spend that money only ever reinvest it as this not only gives a safety blanket it can create an ever growing resource that can be leveraged upon to do bigger and greater things with more ease.

What defines your way of doing business?

My mission in life is something I refer to as the “ripple effect” which is about me achieving my full potential not only benefitting myself but my family, my friends, my community, society, and humanity. I like to think that the way I do business is mirrored to this which creates win, win, win results for me, my team, and our clients. Additionally, I think all my business activities are aligned to that mission and getting people to live a life that they love.

What advice would you give to someone starting out?

Surround yourself with people that are further ahead on the journey to you to speed up the learning process, get really clear on what you want in the short, medium, and long term. Be willing to adapt and innervate and understand that there is no such thing as failure only feedback.

Ensure you have a good understanding of business financials this does not mean that you need to do a MBA but simply get a good accountant or financial professional to explain the differences between profit and loss, cashflow forecasts, and balance sheets. Ensure that you’re using and implementing profit and loss, and cashflow forecasts early on as they will help you sleep better at night and give you a stronger basis to grow from.

Will Polston is a finalist in this years Business Champion Awards in the Business Enabler category.