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POP, The Power Of PR, What Businesses Need And Brands Should Do

TORONTO — Since its inception in 2001, Elevator Communications Inc. (ELEVATOR) has developed and implemented powerful, creative public relations strategies for companies looking to improve brand awareness and customer loyalty. As clients experience the ‘Power of PR’, their businesses grow and so do their partnerships with ELEVATOR. Yet understanding what services to buy and when is a recurring theme that ELEVATOR has observed among potential customers when it comes to introducing PR into their marketing mix. To address this, the company is launching POP, a series of PR packages designed for a quick and easy understanding of how to plan, budget, and prioritize public relations campaigns that map to specific needs.

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“We’ve learned that it can be pretty challenging for companies to conceptualize how PR works, so POP is really about productizing our services to help bring them to life,” Melanie Rego, President, ELEVATOR. “POP enables us to simplify the explanation of what we do while reinforcing the importance of our craft and keeping it on the marketing radar.”

POP packages are playfully presented as sleek, canned beverages, colour-coded with ELEVATOR’s corporate colours and minimalist branding. Each colour represents a bundled set of public relations services that map to the unique needs of businesses and roll-up into powerful messaging campaigns. Yellow is ‘‘Bright’ and positioned as a PR starter project for executives and founders to test the waters. Red is ‘Glow’ with more of a roll-out approach month to month for companies who are interested in sustained messaging beyond the project stage. Blue is ‘Deep’ for brands and businesses with plans to dive into long-term, ongoing annual PR strategies.

Over the years of building expertise and recognition within the PR industry, ELEVATOR’s client roster has remained vast and varied in industries such as food and beverage, home decor and appliances, fashion and beauty, vitamins and supplements, and travel and tourism. Clients range from large international brands to local tech start-ups.

“It’s our mission to regularly plan and brainstorm breaking away from ‘same old, same old’ while introducing new ways of thinking about what we do. With POP we were able to go big with creativity and hope to intrigue and attract new clients who are ready for vibrant, effervescent PR support,” says Rego.

About ELEVATOR

Elevator Communications Inc.(ELEVATOR) is a bilingual boutique Public Relations agency headquartered in Toronto with a tight-knit team of professionals located in major cities from coast-to-coast. The company plans and executes creative PR strategies in Canada and the US that support B2C and B2B businesses. ELEVATOR specializes in media relations, influencer programming, social media, community management and custom dash-board reporting.

For further information and to access a more detailed description of POP packages please visit www.elevatorinc.com/POP

View source version on businesswire.com: https://www.businesswire.com/news/home/20240730884015/en/

Contacts

To request an interview with Melanie Rego, please contact:
Marissa Themeles
PR Manager
Email: marissa@elevatorinc.com
Cell: 905-317-5256

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