Category: Business

Feb 13

From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025

These days, the most successful businesses are not only capable of acquiring new customers but also retaining their existing customers so they don’t spend their money elsewhere. Business owners and operators use a range of effective digital marketing and customer retention strategies, such as promotional offers, deals, loyalty rewards, bonuses, omnichannel marketing, and gamification, to […]
Feb 7

How Does Bat Handle Ad Fraud?

Ad fraud is a major headache for the digital advertising industry. From bots pretending to be real users to fake clicks driving up costs, this problem causes huge losses every year. Enter the Basic Attention Token (BAT), a digital currency that aims to shake up the way online ads work. BAT, in combination with the […]
Feb 7

Leadership in the Digital Age: Navigating the Transition to Online Automotive Sales

In an era of rapid technological advancement and shifting consumption trends, technology leadership in today’s age is critical for companies wishing to survive in a competitive marketplace. Perhaps nowhere is this more applicable than in the automotive marketplace, with traditional sales processes replaced with new web platforms. Not only must leaders understand such transformations, but […]
Feb 7

The Competitive Edge in Futures Prop Trading

Futures proprietary trading firms (prop firms) operate in an intensely competitive landscape where the ability to make swift, informed decisions determines success. As markets evolve, firms leveraging advanced analytics gain a significant edge over those relying on traditional methods. With volatility and liquidity shaping the futures market, cutting-edge analytics provide prop traders with deeper market […]