“If you go to a movie theater, is there going to be differential ticket pricing? If it’s a film that has a tariff slapped on it, are you going to pay more as a consumer for that film? The whole principle of going to a theater is you just pay a single ticket price,” says Keil, a cinema studies professor at the University of Toronto. “I think theater owners will have to sort of absorb that cost and they won’t be happy about that. I can assure you that Trump did not in any way consult with the national theater owners of America before he put this out into the internet sphere.”