By 2025, 81% of retail and consumer-oriented businesses are expected to shift their businesses to AI automation. And, currently, around 35% of businesses globally employ AI for their routine operations.

Today, intelligent tools have completely revolutionized how small businesses approach marketing. With a dedicated tool for research, content generative, strategy planning, and even customer support, marketers are more focused on the creative aspects of their brand growth.

And, I am here to break down the role of AI for a small business in digital marketing and how you can benefit from it. So, dive right in.

5 Ways to Use AI in Digital Marketing for Small Businesses

Want to streamline workflow, plan strategically, and generate leads, check out these five ways to use AI tools in digital marketing as a small business.

1.   Data Analysis and Insights

Making sense of big datasets to analyze consumers’ behavior and market trends has always been a challenge, especially, if you have limited resources. But, AI is here to help!

Modern businesses employ advanced analytics to understand the audience and interact with them. AI analytics sift through vast data from different marketing platforms and provide meaningful insights, including shopping patterns, engagement, and more. This way, businesses are better equipped to make informed decisions and develop marketing strategies.

• Pro Tip: Sintra data analyst uses advanced algorithms to forecast sales, calculate ROI return on investment, and draft financial reports. It converts complex data into actionable insights for desired marketing outcomes.

Img: sintra-ai-data-analytics.jpg

Alt: data analysis for digital marketing

2.   Automation and Productivity

Fewer resources and limited workers make time management impossible for startups. But, AI’s advent in digital marketing has revolutionized how businesses, big or small, carry out their routine operations. Today, 63% of marketers use AI tools for note-taking and report summarization.

These tools employ advanced algorithms to automate repetitive processes like email campaigns, social media content scheduling, ad placement, and even customer queries. With automation, you can save time to focus on more significant tasks and strategy initiatives.

3.   SEO Research

SEO research is one of the crucial aspects of your website’s visibility, yet, the most time-consuming and complex. But, here too, AI has got you covered. Today marketers use AI tools to research keyword ideas and map out trending topics for targeting the right audience.

While it is a valuable alternative for growth and reach, you must understand that it offers suggestions and not the most accurate data. Hence, combining them with an intelligent research assistant and your knowledge of the industry for cross-referencing might help boost your search ranking.

• Pro Tip: Sintra AI SEO specialist Seomi helps you discover high-impact, industry-relevant keywords and drive traffic. It also offers automated SEO reports for refined strategies.

4.   Content Production

You must have heard marketers saying, content is the key, and rightfully so. Interactive and informative marketing content is your way to attract a wider audience and drive traffic. Today, generative AI tools can produce content for small businesses, be it social media posts, email copy, blog posts, and even video, image, or audio ads.

It doesn’t stop here! You can even employ intelligent tools to analyze market trends and suggest relevant themes for your ad campaigns. It keeps your content fresh and engaging.

However, while doing so, it is equally important to consider that AI-generated content is not ready to publish. It is a great starting point, yet requires human creativity. Prioritize fact-checking, editing, and adjusting the produced written or animated content for your audience. Your perspective and input can make it dynamic, human, and compelling.

• Pro Tip: Sintra Commet, an AI-powered content assist, can help you automate content generation and focus on growth. It produces product descriptions and provides data-driven sales feedback and strategy suggestions.

5.   Improved Customer Experience

Digital marketing is all about making your customers feel valued and satisfied. Hence, employing AI tools that can convert your visitors to leads sounds like a great deal, right?

Smart chatbots like Sintra AI employees best handle your routine customer inquiries, deal with product or service issues, and provide 24/7 support. Think of them like your employees, who are friendly and cooperative to your customers and answer simple questions like;

• How to track my order?
• What are your store’s opening hours?
• How to reset my password?

AI in Digital Marketing: Pros and Cons

While having numerous benefits for businesses, AI is still emerging and has a few drawbacks. Let’s check them out, so you are better equipped at making a choice.

AI Digital Marketing Pros

• AI tools with data analysis and constant performance tracking help you boost productivity and ROI for your campaigns.
• Routine operations and faster and accurate with AI software. It frees up time from your busy schedule to invest in more important matters.
• Integrating smart tools helps strengthen your relationship with the customers. Having 24/7 availability and personalized recommendations leads to loyal buyers.
• Scaling your businesses is easier with AI data analytics. These tools predict, analyze, and produce promotional assets that help you in the long run, so you stay ahead of your marketing game.

AI Digital Marketing Cons

• While businesses can craft content with AI, it’s not entirely accurate. Without a human editor, the AI-generated content is more likely to have factual inaccuracies, biases, and a completely irrelevant tone.
• Today, consumers are concerned about their privacy. And, some AI techniques that use customer’s internet behavior and cookies may harm relationships with the customer. Hence, it is important to use AI in compliance with the GDPR privacy laws.

Quick-Start Your Marketing Journey Now!

If you haven’t already, start employing AI in your digital marketing strategies and notice a significant boost in productivity and conversions. However, most startup businesses feel overwhelmed by the thought of integrating AI into their routine processes.

If you are one of them, the best way is to take one step at a time. For instance, start by employing SEO tools first, and gradually upgrade to strategy planning. Define your goals, do research, and employ the best-suited option.