SodaStream Inspires a Sustainable and More Enjoyable Lifestyle with Vibrant ‘Push It Real Good’ Campaign

SodaStream energizes viewers with an upbeat ad that combines iconic music and bold visuals to champion sustainability and the joys of creating refreshing drinks at home.

TORONTO — SodaStream Canada has unveiled its new marketing campaign, “Push It Real Good,” inviting Canadians to experience the joy of fresh, homemade sparkling drinks and embrace a more sustainable lifestyle. The dynamic platform encourages everyone to join the movement and push for better choices – for themselves and the planet.

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The launch includes a TV ad that reimagines the iconic 1986 hit by Salt-N-Pepa, “Push It”, and underscores SodaStream’s commitment to “Push for Better.” The ad-spot showcases the ease of making refreshing drinks at home with just the push of a button, while also addressing the reduction of single-use plastic waste. By positioning SodaStream as a modern and eco-friendly choice, the campaign celebrates innovation and simplicity.

“‘Push It Real Good’ highlights the vibrant spirit of SodaStream, showcasing how effortlessly our beverage ecosystem enhances everyday life. We wanted to inspire Canadians to challenge the norm and embrace positive change,” says Ryan Denys, General Manager SodaStream Canada. “SodaStream stands as a fresh, convenient, and sustainable option, offering innovation that delivers quality and style. It’s an experience that not only inspires you to craft your own sparkling beverages creations but also brings joy.”

The “Push It Real Good” ad features energetic dance moves and colourful scenes of drink preparation to capture SodaStream’s spirit of innovation and fun. Featuring a futuristic drink bar and a striking glass pyramid, the ad highlights the brand’s commitment to modern design and sustainability. The new marketing platform reinforces SodaStream’s identity as a dynamic and engaging brand, using the iconic “Ah, push it” whisper to enhance its appeal.

The ad distinguishes itself by focusing on playful entertainment that aligns with current trends. By integrating lively visuals and a fresh approach, “Push It Real Good” delivers SodaStream’s benefits in a way that captivates and delights viewers, creating a memorable experience that is both informative and enjoyable.

The “Push It Real Good” ad-spot is now airing on TV and online. To learn more about the “Push It Real Good” marketing campaign and SodaStream visit SodaStream.ca.

About SodaStream

SodaStream, part of PepsiCo, is the world’s leading sparkling water brand by volume. SodaStream enables consumers to enjoy endless good bubbles at home, without hassle, and help save the planet. SodaStream bubbles are better for the consumer – healthy, easy to make, light to carry – helping consumers replace thousands of single use plastic bottles with one reusable SodaStream bottle. To learn more about SodaStream visit www.SodaStream.com and follow SodaStream Canada on Facebook, Instagram and YouTube.