Everybody Loves PIE! Positive Intent Events Launches at the 43rd Annual Edmonton International Fringe Theatre Festival

EDMONTON, Alberta — Positive Intent Events (PIE) is launching Canada’s first adult’s only, alcohol-free, festival cannabis consumption garden event at the Edmonton International Fringe Theatre Festival. The PIE Experience Garden is a shaded oasis where adult guests can enjoy a mocktail or alcohol-free beer, receive on-site delivery of cannabis drinks and edibles and chill in a fun environment.

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“Our vision for Positive Intent Events is to create event spaces for adults who want a fun, responsible cannabis consumption experience while enjoying music, art, and entertainment,” said Daffyd Roderick, Managing Partner, PIE. “The Fringe Festival’s courage to be the first top-level event organizer to support an exclusively adults-only cannabis garden event demonstrates their commitment to creating amazing guest experiences and perfectly aligns with our goals for PIE.”

The updates to the Gaming, Liquor and Cannabis Regulation that allow licensed cannabis retailers to set up temporary sales at adults-only events, like trade shows and festivals, were announced by the provincial government in December 2023 and took effect in January 2024. A statement from the province says the aim is to reduce barriers for businesses and “better combat the illegal market.”

The PIE Experience Garden Event, which is directly inside the gates of the Fringe Fest across the street from the Strathcona Farmers Market, will have an age-check requirement for entry and a second age-check to receive delivery of cannabis products on-site.

Cannabis retail partner NUMO Cannabis is providing on-site delivery from a special Fringe Fest menu and expects to deliver within 30-minutes or less. Guests can order in advance by visiting numocannabis.com/onlinesales and for pick up their products inside the garden.

For more information about PIE, visit pievents.ca or follow on Instagram @eventsbypie.

Positive Intent Events (PIE)

PIE is Alberta’s pioneering event company dedicated to creating adult-only cannabis events and exceptional culinary adventures supported by professional logistics, execution and sponsorship.