eBay has made a significant move in the fight against fashion waste by abolishing fees for the sale of second-hand clothing on its platform, aiming to encourage more people to participate in the circular economy of fashion.
This decision, effective immediately, underscores the company’s commitment to sustainability and its efforts to rival prominent second-hand clothing apps like Vinted and Depop.
Starting today, eBay users can sell pre-owned clothing items, including those with tags still attached, without incurring any fees. This initiative reflects eBay’s acknowledgment of the growing importance of sustainability in consumer behavior, particularly among younger demographics attracted to platforms focused on second-hand fashion.
However, it’s important to note that the fee waiver does not extend to other fashion-related items such as trainers, watches, handbags, and jewellery. Standard seller fees still apply to these categories.
Kirsty Keoghan, eBay’s general manager of global fashion, emphasized the significance of the fee waiver in promoting a circular economy for fashion. Keoghan stated, “Free fashion selling has come at the right time for a nation sitting on billions of pounds worth of unwanted clothes.” She highlighted the ease of selling clothes on eBay and the financial benefits it offers to sellers.
eBay’s decision aligns with its broader sustainability goals, aiming to divert clothing from landfills and contribute to waste reduction efforts in the fashion industry. The company cited its role in preventing over 1,600,000 kilograms of clothing waste from reaching landfills last year through second-hand clothing sales on its platform.
The fashion industry’s environmental impact is substantial, accounting for approximately 10% of global carbon emissions. By promoting the resale of pre-owned clothing, eBay seeks to mitigate the environmental footprint of fashion consumption and foster a more sustainable approach to apparel consumption.
With this move, eBay positions itself as a leader in sustainable fashion initiatives while also addressing the evolving preferences of consumers, who increasingly prioritize ethical and environmentally conscious shopping practices.
