Rokt, the global leader in ecommerce technology, is today announcing a new partnership with Oracle Red Bull Racing, the leading Formula One (F1) team and winner of last year’s Constructors and Drivers Championships.

Rokt will become an official team partner and the two organisations will work together on various initiatives to foster greater diversity in F1 racing and beyond. The partnership will furthermore see the launch of a search to recruit female ethletes to join the Oracle Red Bull Racing Esports team in different capacities and help make sim racing a safe and welcoming space for female gamers.

“Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities,” said Bruce Buchanan, CEO of Rokt.

“We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US – the first time any team has launched its car in the States – and the timing of this event makes our partnership even more exciting.”

“We’re thrilled to add Rokt as a Team Partner and we very much look forward to working together to bring a more diverse workforce into the sport and into the sim racing world,” said Christian Horner, Team Principal of Oracle Red Bull Racing.

“Rokt is committed to fostering diversity and empowering women both within its own organisation and in society at large and we’re proud to work together to launch a virtual program to recruit female esports drivers as one initiative under our new partnership.”

Rokt branding will appear on Oracle Red Bull Racing Team F1 cars and driver suits as well as on Oracle Red Bull Racing Esports team collateral.