One of the major trends in business in recent years has been the role of the workplace. Some companies are making the office a destination to encourage employees in, while there have been grandiose exclamations that the office is dead. Yet it was only eight years ago that the first major report to explore the […]
Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed. If you don’t, you’ll fail to keep up with shifting demands of the market and your competitors. The pressure is on! Feeding into this mania for speed […]
It’s Valentine’s Day and love is unashamedly in the air. But what if everything is not as rosy as it seems? In truth, all relationships can be tricky at times but even more so when your livelihood depends on it. As a business owner, you may spend as much time (if not more) with your […]
The working population spends nearly 70% of their days at work. We all know that ‘all work and no play makes Jack a dull boy(/girl!)’ so what can we do to make sure that employees have enough ‘play’ during their time at work? Historically ‘play’ has been associated with children but there is a growing […]
When we’re in school, we see it as the only route forward, the only way to thrive. Whilst education is of course important, it is not the only piece of the puzzle to unlocking success. We look at people such as Richard Branson, Steve Jobs, Oprah Winfrey, Mark Zuckerberg, Bill Gates and more who all […]
“If your team doesn’t know what good looks like, then it’s unlikely they are going to achieve it.” COMMENTS made by one of the country’s most influential business experts towards the end of last year put the issue of leadership firmly in the spotlight. Anne Francke, the chief executive of the CMI, told the Financial […]
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging. A recent study has estimated that on average, people see 10,000 adverts (yes you read that right) per day with only a […]
In the fast-paced world of Formula 1, decisions made by drivers can often be as scrutinised as the split-second manoeuvres they make on the track. The announcement of the sports greatest driver Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on […]
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach. To gain sustainable growth, budgets are allocated on activities that drive tangible results that propel the business forward. At this […]
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished. Yes I run a communications agency but I’m not really a social media person. I rarely use social media for personal announcements. And I have taken all social media apps […]