Tag: Columns

Feb 7

The art of leadership in business

“If your team doesn’t know what good looks like, then it’s unlikely they are going to achieve it.” COMMENTS made by one of the country’s most influential business experts towards the end of last year put the issue of leadership firmly in the spotlight. Anne Francke, the chief executive of the CMI, told the Financial […]
Feb 1

Where should you be investing your unused marketing budget this financial year?

Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach. To gain sustainable growth, budgets are allocated on activities that drive tangible results that propel the business forward. At this […]
Jan 25

Providing Business Clarity: How updated Guidance from the ICO on Age Assurance for the Children’s Code will Improve Online Child Safety

Businesses have historically lacked clarity from regulators regarding the compliant methods of age assurance available to them. While some brands have had to devote significant time and resources to understand and implement the solutions that best ensure child safety on their platforms, others have taken a more passive approach, opting to wait for additional guidance […]