Reliance Brands Limited (RBL) has announced a strategic partnership with global fresh food and organic coffee chain, Pret A Manger, to launch and build the brand in India. With this long-term master franchise partnership, RBL will open the food chain across the country starting with major cities and travel hubs. “Our partnership with Pret is […]
Digital ad insertions surged by 2.3 times in January to March 2022 when compared to January to March, 2021, as per the data released by AdEx India, a division of TAM Media Research. During Jan-Mar’22, the services sector had a 46% share of ad insertions, followed by education with 12% share. The top two sectors […]
Esports Premier League (ESPL) has roped in LOCO as its exclusive digital broadcast partner for the second season of the event. As per the partnership, all matches of the second season will be live-streamed exclusively on Loco’s app and website. The Grand Finals of the league will be hosted via LAN event. “We are pleased […]
The e-commerce advertising space continues to grow as companies look to leverage it for brand-building purposes, especially post the growth driven by the pandemic. According to industry experts, creativity will play a big role in strengthening the brand in the space. About a third of transactions of sponsored products happen within three minutes of a […]
Hindustan Unilever (HUL), Amazon, Marico, Mondelez and Whirlpool were among the most effective and creative brands in Kantar’s Creative Effectiveness Awards in India. The marketing data and analytics company tested more than 13,000 creatives for clients around the world. About 10% (1,300+) of the creatives were tested in India alone. The India report shortlisted over […]