Tag: Advertising

May 24

Goafest 2023: EssenceMediaCom bags the Grand Prix for Innovative Use of Out-of-Home at this year’s Media ABBY

On the very first day of the annual Goa Advertising Festival, EssenceMediaCom walked home with the very first Grand Prix. The agency won the award in the Use of Media category (sub-category: Innovative use of out-of-home) for the Missing Chapter for Whisper India. The agency won the maximum number of metals at 20 – that […]
May 16

TAM Sports: 85 brands advertised across sports channels during 54 matches in IPL16

The latest edition of IPL is gradually gathering pace despite starting off slow. According to the recent update on IPL-16 from TAM Sports, a sports division of TAM media research, the number of categories and advertisers has increased during matches 28-54 as compared to matches 1-27. The categories grew to 40-plus in matches 28-54 from […]