Key Words: Apple’s Tim Cook: Now is not the time for ‘standing on the sidelines’

Jun 1

Key Words: Apple’s Tim Cook: Now is not the time for ‘standing on the sidelines’

‘This is a moment when many people may want nothing more than a return to normalcy, or to a status quo that is only comfortable if we avert our gaze from injustice. As difficult as it may be to admit, that desire is itself a sign of privilege.’

That’s Apple AAPL, -0.09% Chief Executive Tim Cook, in an internal note obtained by Bloomberg News, addressing employees about inequality and discrimination as protests over the killing of George Floyd continue to erupt across the United States.

“We have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored,” he continued. “Issues of human dignity will not abide standing on the sidelines.”

Read: Google, Netflix and other tech companies voice support for protesters

Cook, long an advocate for human rights, said that the tech giant will be donating to the Equal Justice Initiative, a non-profit focusing on racial injustice, as well as other groups. Apple will also offer a two-for-one match for employee donations through June.

“There is a pain deeply etched in the soul of our nation and in the hearts of millions,” he wrote. “To stand together, we must stand up for one another, and recognize the fear, hurt, and outrage rightly provoked by the senseless killing of George Floyd and a much longer history of racism.”

Here’s a look at the full note:

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