Category: Opinion

Jul 4

Today’s most influential generation(s): a fresh look at the consumer behaviours of Gen Z and millennials

A recent study has indicated that the behaviours, attitudes, and shopping preferences between Gen Z and Millennials are not as different as what is often portrayed in the media. In fact, both groups display very similar consumption patterns and preferences. Both generations showed a marked preference for short, easily digestible video content such as Instagram […]
Jun 17

The Ripple Effect of Brexit Tax on UK’s Small Businesses and Consumer Wallets

The United Kingdom’s landscape, characterised by its rich cultural heritage, economic dynamism, and intricate political scenarios, is once again at the forefront of international discussions. This time, the focal point is the repercussions of the Brexit tax imposed on food imports from the European Union (EU). The consequences of this new financial burden are anticipated […]