‘Barbenheimer’ hype comes to Canada as moviegoers snap up advanced tickets: Cineplex

‘Barbenheimer’ hype comes to Canada as moviegoers snap up advanced tickets: Cineplex

Article content

Cineplex says the “Barbenheimer” phenomenon is taking hold in Canada, with nearly 345,000 advance tickets purchased for two of the biggest Hollywood movie releases of the year.

Article content

Canada’s largest movie theatre chain says it’s no surprise that moviegoers are eager to see Christopher Nolan’s “Oppenheimer,” and Greta Gerwig’s “Barbie” — two very different but equally anticipated films coming out on July 21.

Article content

Cineplex says more than 60,000 advance tickets were purchased by moviegoers seeing both films, and 65 per cent of those ticket buyers will watch “Oppenheimer” and “Barbie” on the same day.

The excitement over the double feature has been dubbed “Barbenheimer,” as both movies and their box office showdown trend online.

A media analyst recently told The Associated Press that “Barbenheimer” is a “marketing gift borne out of social media” and the hype is benefiting both movies and the studios behind them.

  1. Pedestrians walk outside a Cineplex Cinemas movie theater in Toronto.

    Competition watchdog doubles down on Cineplex claims

  2. Twitter headquarters in San Francisco. Instances of hate, violence and misinformation have soared on Twitter since Elon Musk took over, according to researchers.

    Twitter’s spike in hateful content top challenge to advertiser return

  3. A Hockey Canada logo is shown on the jersey of a player during a training camp practice in Calgary, Alta., Tuesday, Aug. 2, 2022.

    Nike permanently ends partnership with Hockey Canada

Cineplex says two days before opening “Barbie” had 200,000 ticket presales in Canada and was head-to-head with last year’s box office hit “Avatar: The Way of the Water,” which had more than 215,000 ticket presales.

See also  Jura Announces Release of Interim Filings and Operational Update

Leave a Reply

Your email address will not be published. Required fields are marked *