The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States. In a decisive vote, 352 members of Congress voted in favor of the bill, with only 65 opposing it. The legislation, […]
Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you. Google holds around 90% of the search engine market share, with the majority of online traffic coming from the Search Engine any updates they make to […]
As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News. The exponential increase, which surpasses tenfold compared to the same period in 2023, underscores the escalating importance of digital platforms in political […]
Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead. But a low budget doesn’t have to prevent you from creating successful ad campaigns. You can still make the most of your money when building […]
Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed. If you don’t, you’ll fail to keep up with shifting demands of the market and your competitors. The pressure is on! Feeding into this mania for speed […]
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging. A recent study has estimated that on average, people see 10,000 adverts (yes you read that right) per day with only a […]
In the fast-paced world of Formula 1, decisions made by drivers can often be as scrutinised as the split-second manoeuvres they make on the track. The announcement of the sports greatest driver Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on […]
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach. To gain sustainable growth, budgets are allocated on activities that drive tangible results that propel the business forward. At this […]
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished. Yes I run a communications agency but I’m not really a social media person. I rarely use social media for personal announcements. And I have taken all social media apps […]
A recent report from CB Insights indicated that 14% of new businesses fail due to poor marketing. With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment. […]